The Digital Asset Management (DAM) space is transforming. Agencies and corporations are fully investing and taking advantage of the benefits of DAM: reduction in asset creation costs, accelerated delivery, increased productivity, risk reduction, media reuse, data insight, etc. The result is a barrage of voices and products overlapping and cannibalizing one or another, evangelizing best practices lists and ROI charts. It finally would appear that good organization and true team collaboration is finally sexy. Hallelujah!
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